Raised in New York City by musicians who emigrated from South Africa in the 1970’s, Chay spent her formative years working as an actress and traveling overseas to visit family. Since then, marriage and motherhood has taken her to Los Angeles and back. Along the way she opened an eponymous shop that featured her own line of clothing and lifestyle pieces, collaborations with local designers, and carefully curated finds for the home and hostess. Currently she is focusing on her collection, which celebrates the importance of well-being, ritual, material, shape, and scent. Deeply inspired by the tactile and innate beauty of all things, the brand truthfully reflects Chay’s connection to her life and surroundings.